Universitas Muhammadiyah Malang

Kandi Windoe menerangkan pentingnya PR dalam proteksi budaya

Tuesday (6/5), Eskalator Community which consisted of students who were enthusiast on Public Relations from Department of Communication Science of University of Muhammadiyah Malang (UMM) presented PR senior and Consultant Irish and Octonom Communication Agency, Kandi Windoe. The sharing about PR field was attended by students who were still studying on Event Management subject.

Coordinator committee Andi Tri Sutrisno Tommy stated, the event was intended to explore Kandi’s experiences. Her experiences were expected could give a big inspiration for students. “The partnership and good relation between the members of Eskalator and Kandi had occurred since the existence of Kediri Bertutur activity,” said Andi.

Through the theme “Common sense is not so common” which was given by the committee; Kandi told and gave an illustration about a growing issue recently, was Indonesian culture. She valued that Indonesian’s caring of their culture was very lacking. It caused many Indonesian traditions were shifted by western culture. “The teenagers today prefer to westernized,” Kandi said.

Kandi, who had 18 years worked in PR field, believed that the existing technology was the reason why Indonesian today, sooner or later had forgotten their own culture. “For instance, nowadays teenagers more familiar with Batman and Spiderman rather than puppet characters,” Kandi added.

Furthermore, Kandi stated, actually we should be proud of ourselves, because Indonesian culture more various and many western people were amazed by it.  However, she acknowledged that many teenagers were ashamed to admit their culture such as tembang jawa, keroncong, and even dangdut.

            Therefore, Kandi urged, now it was our task trying to re-instill Indonesian cultural values to the adolescents who had already loaded with technology. The two things were a nice packaging and combination between technology and various cultures could be mixed. “However, it must still focus on the content of Indonesian culture itself,” concluded Kandi.  (uci/nas/t_rys)