|The photo of Fidya Nurilia Hakin and Maharina Novia Zahro in front of the Ajisaka UGM booth.
The student of Communication Studies University of Muhammadyah Malang succeed in winning silver medal in the Public Relations Competence (Prahasta). The award of Public Relations competence held by Ajisaka University of Gadjah Mada (UGM) was given on Saturday (21/11), last week.
The team consists of three Communication Studies students. They are Maharani Novia Zahro, Fidya Nurilia Hakim, and Raharjo Tri Utomo. Their corporate social responsibility (CSR) concept is “The Forest for Ngalam Community” concept. These three students are representing UMM Eskalator team which is always successful in the previous PR competences, namely Award Communication Festival at University of National Multimedia (UNM) Tangerang, and Communication Awards at University of Muhammdyah Yogyakarta (UMY).
This competence is proved to give a new challenge for the UMM Eskalator team. “At the beginning, the participants are given with the case to create a CSR concept for the company to handle children prosperity in Indonesia. From all CSR proposals, the juries only take the best five concepts as the finalists,” Maharina asserted.
The five finalists are UMM, Unika Atma Jaya Yogyakarta, and three teams from University of Indonesia (UI). These five finalists are competing again in making public space concept for CSR program. “That wasn’t easy because we are told about that case suddenly with the limited time,” Maharina said.
We were confused at the first time because there are many public spaces in Malang. “We suddenly remembered the refusal case of Otsuka Company in revitalizing the Malabar city forest. We then made the public concept in Malabar along with the settlement strategic of the refusal case first,” Fidya asserted.
The participants the presented their concepts in front of the juries consist of Ong Hock Chuan as co-founder Maverick, Budi Darmawan as the corporate communication of PT Djarum, and Yuliandre Darwis as the Chief of the League of Communication Scholars Indonesia (ISKI). The UMM Eskalator team won silver medal while two teams from UI won the gold and bronze medal. (nov/han/t_rfd)