UMM and Singapore Polytechnic Accompany UKM to Market Their Products

Author : Humas | Wednesday, September 25, 2019 10:35 WIB
Singapore Polytechnic(SP) Studentsin front of Opening Ceremony participants (Photo: Yasmin/PR UMM)

The limitations of Small and Medium Enterprises (UKM) marketing products are a concern of this group of young people for a special assistance. A total of 45 young people who are combinations of students of the University of Muhammadiyah Malang (UMM) and Singapore Polytechnic (SP) students helped the UKMs marketing strategies. They are targeting UKMs with chili, cheese and spinach commodities.

This social innovation project collaborates with Tamasek Foundation International-Specialist Community Action and Leadership Exchange (TFI-SCALE) and Learning Express (LeX). UMM and SP themselves have cooperated for 4 years and have been run through different social innovation projects. "TFI-SCALE and LeX are a part of collaboration series of programs," said Lim Jun Cheng, the coordinator of SP.

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"This action aims to see the process and situation of how small and medium businesses can market their products. In addition, looking for some ineffective problems experienced to find solutions and innovations that can be developed in several ways, such as marketing models and product packaging," explained Dr. Ir. Listiari Hendraningsih, as the secretary of the International Relations Office (IRO) of UMM (09/24).

This program consists of 22 UMM students and 23 SP students. Divided into three groups, each filled by 8 people from UMM and 7 people from SP. There were 6 facilitators and 2 coordinators from UMM, and 2 facilitators and 1 coordinator from SP. Followed by LeX, for 2 weeks in Indonesia, especially at UMM as a form of implementation of activities that have been learned in Singapore.

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Listiari continued, there are 5 steps used, namely sense and sensibility, empathy study, define, ideation, prototyping, and co-creation. This reference is used to identify problems in the field of marketing, the field of tools or in the field of manufacture. At the closing ceremony of the program, there will be output in the form of marketing model recommendations that will be shown tothebusinessman.

TFI-SCALE itself actually has been done in Singapore for 3 weeks. "We learned a lot of things from the Statistics analysis, Ibco Spotfire and Microsoft Power BI in order to analyze the consumption patterns of the ASEAN community. While at the end of the activity, it made a green consumption campaign to invite environmentally friendly people"said Ayu, one of the UMM students who participatedin LeX. (joh)



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