THE FLASH-MOB of the University of Muhammadiyah Malang (UMM) Students Orientation becomes annual tradition since 2009. This year the flash-mob presents the formation of the words ‘LOVE UMM’ on red-white background.
The Vice Rector III Dr. Diah Karmiyati, Psi said that the formation characterized UMM as nationality campus and also raised up the students’ pride of being the new generation of Red Jacket White Campus of UMM. This flash-mob, she said, has proven its effect in enhancing the freshmen enthusiasm.
That is why, in the middle of the opening ceremony of Students Orientation on UMM helipad on Tuesday (8/9), through the official twitter account UMM, @UMMCampus, the committee instructed the freshmen to tweet the opening with the hashtag #PesmabaUMM2015 on twitter and also to post the activity on Instagra. The hashtag succeed to become the Indonesia Trending Topic (TTI) for more than one hour, exactly on 08.50 until 10.10 and 10.48 until 11.01.
“The committee have targeted that this event will be the trending topic on social media especially on Twitter and Instagram, so that all the series of events can be more noticeable, especially by youth,” said Jamroji, the head of committee for Publication and Documentation.
He hoped that the hash tag can be the TTI until the closing ceremony. For him, nowadays most of students keen to capture moments and post them on social media. “Through this hash tag, by the tweets and comments from the freshmen, the netizen are also informed about the real situation happened during the 2015 UMM Students Orientation,” he asserted.
Joy and pride can be seen from the face of 6.866 freshmen in this event. “Proud of being one of the member of University of Muhammadiyah Malang family #PesmabaUMM2015,” wrote Widy Chusnul, one of freshmen in her twitter account @widychusnul.
The committee also plan to achieve the TTI on the closing ceremony on Saturday (12/90. Moreover, according to Jamroji, the committee will hold the photography competition themed ‘We Love UMM’. The competitors should tag their photos of Students Orientation activities on UMM official twitter account @UMMcampus and UMM Instagram account with hash tag #PesmabaUMM2015. Several selected photos will get voucher of Sengkaling Festival Food and Angkut Museum. (fid/zul/han/t_far)