After previously succeed working on various areas into a destination worth social benefit, Communication Science Study Program Faculty of Social and Political Sciences, University of Muhammadiyah Malang (FISIP UMM) designed again a superior program based on local potential maximization. This program is integrated with the student's practice of public relations (PR).
Starting from admiration for the success of Warna-Warni Jodipan Village (KWJ) by the Communication Science Study Program Students of UMM, the entourage of the Community Self-Reliance Agency (BKM) of Gresik Regency specifically requested Communication Studies Study Program UMM to apply a similar concept in a number of areas in Gresik Regency. Then, through discussion, both parties sparked a program with the theme "Discover Gresik".
"Initially, they wanted a number of these areas to be made similar to the Jodipan Colorful Village. It's just that we convey to them, that each region has its own potential. So, the treatment will differ from one region to another. The point is that we don't want to be talkative," said Arum Martikasari, M.MedKom, Coordinator of the PR Strategy of Management of Communication Studies Program at UMM, Tuesday (8/21).
Five regions that will become objects of the work of Communication Sciences students of UMM include Kramat Inggil Village through the concept of Eco Green Village, Kemuteran Village through the concept of Night Market, Kroman Village through the concept of Port Tourism, Penelingan Village through the concept of Cultural and Heritage, and Sukodono Village through the concept of Sentra Culinary.
The opportunity to work on this particular client will not be obtained by all practicum groups. Those who passed the concept evaluation will actually follow up on the work of these five regions, including seeking funding sources as well as assisting the community until the project is finished. It is estimated that all programs will begin in September next month.
"We hope that with this practicum scheme, Communication Science Study Program graduates can have competencies or skills that can be tested during professional certification. When tested, they just show their portfolio," said Arum. (ard)