|From left, Fitrah, Dita and Syahmi, show their products. (Photo: Aan / PR)|
The various types of footwear are intended based on the situation and conditions faced. This allows most women to have several types of footwear. If faced with a different situation from the adjacent time interval, it will be troublesome to use to bring lots of footwear.
Departing from that, the three friends from the Management Department at the University of Muhammadiyah Malang (UMM), Syahmi Kafin Fahreza, Dita Fomara Tuasikal, and Muhammad Fitrah Ashary Bangun make Setiawan Mungil (A Batik Shoes in four Multifunction) to participate in the Student Creativity Program - Entrepreneurship (PKM-K) Ristekdikti in 2019.
"The idea came when there were complaints from female consumers, who travelling always brought many kinds of shoes and slippers. Why don't we try to help to provide an all in one solution, "said Syahmi who is also a shoe entrepreneur.
In addition to having advantages in carrying out four shapes and functions as sneaker, wedje, boot and sandals, these shoes also use the charm of batik to target the international market. To ensure that, they conducted surveys abroad and received positive results.
Interestingly, when conducting a survey, a young man from Japan offered to become a shoe reseller and would be paid at a higher price. Previously, their products were priced at Rp. 700,000.
"They dare to sell for Rp. 1,500,000 in Japan. Japanese countries are indeed very interested in innovation products, especially this Setiawan Mungil product touches on the elements of Indonesian culture," said Fitrah.
Not only proved by survey alone but their products were also participated several times in the contest. Awards that have been received was 1st Place, National Bussines Plan Asia Andalas 2019, 1st Place at the National Business Plan Festival Expo 2019 in Satya Wacana Christian University.
After passing PKM-K funding and getting a grant of Rp. 7,800,000, the funds were used to produce twenty shoes which will be participated in the National Student Scientific Week 2019 (PIMNAS). (Win)