If the herb is usually related to an old person, different from this youth. Shoffie Bunga Navandia or Shoffie, a student of Agribusiness Department of Agriculture and Animal Husbandry Faculty (FPP) University of Muhammadiyah Malang (UMM), created a brilliant idea by producing traditional herbal medicine that helps to cure various diseases. The youth 20-year-old said that her idea is to make herbs came about five years ago. At that time, she had to face the fact that her father had C liver disease stage.
"I'm confused. The cost of treatment is very expensive," said Shoffie.
When Soffie began to "upset" with the cost of his father's treatment, one of her comrades from Korea came to visit and bring traditional herbs to be consumed every day. Unexpectedly, after taking the herbal medicine, gradually, his father's illness improved. Unfortunately, Soffie did not have enough money to continue to buy herbal medicine made from mengkudu. She also took the initiative to make their own herbal medicine with the same material.
"So, I originally made for my father who was sick at the time. I never thought to sell it to the community," she explained.
Herbs produced by Soffie is a traditional herbal medicine made from 100% fermented noni fruit without any mixture. The fruit is also selected through the selection process.
"Must be the best quality," she added.
Once cleaned properly, the water of noni fruit is taken. Noni juice is then fermented for 6-12 months. After the fermentation period, herbal medicine will be packed in 500 ml size bottle. Each bottle is priced at Rp 65.000. In addition to selling retail per bottle, Soffiee also provides a frugal package that contains six bottles on each package. Each package is priced at Rp 350.000, -.
"The package is more efficient. One package is only 350,000 rupiah," she added.
Finding the supply of noni fruit with big amount is not easy. If initially just looking from one area to another, now Soffie already has a special land to plant it. She even works with village governments to participate in inviting people to plant home yard.
"Good enough to help the neighbors. I give them the seeds, when harvesting I bought Rp 2.000/kg," she added.
It is not a business if there are no obstacles. Despite patenting her trademark, the difficulties also experienced by Soffie in running the business that has started since 2014. She has not received permission from the Food and Drug Supervisory Agency (BPOM) despite having obtained the Household Food License (PIRT) and the Trading Business License (SIUP).
"I also have pocketed the results of laboratory tests. But still not listed in BPOM, there are some conditions that need to be added for example problem of production land. Currently, I am still at home production," she said.
In order to be widely known by public, Soffie has marketed her products through commercial advertisements at local TV stations, brochures, and UMKM exhibitions in her area. Jamu pace is also been ordered by consumers from various regions ranging from Gresik, Jakarta to Palembang. Unmitigated, turnover is earned tens of millions in each period of packaging.
"Once shipping for the fermentation process, there are six buckets. Each bucket contains ten liter of Noni juice," she concluded.