|T-shirts with local nuances are made by UMM students.|
THE SLOGAN of “Priority Indonesian Languge, Preserve Regional Language, Master Foreign Languages’ currently applied by a group of Indonesian Language and Literature Education department student University of Muhammadiyah Malang (UMM). The group that consist of five students had created t-shirts that contain of language and local culture of Banyuwangi
It was named Kobong (Kaos Beranimasi muatan Bahasa Osing/t-shirt with osing language animation) Glow in the Dark become one of 38 PKM works that followed external and evaluation monitoring at State University of Malang (UM) on July 12. One of team members, Robby Cahyadi revealed that the work of PKM-K he made with his team member received an appreciation from the monev review team. According to him, this was due to some advantages, namely the t-shirts used standardized distro, its language has philosophy meaning, lifting local culture, and the writing on the back of the shirt that glow in the dark. "No questions were asked for the Kobong Glow in the Dark, Alhamdulillah (praise be to Allah). We are optimistic to be able to compete at PIMNAS," Robby said.
This work was unique because combination of the idea of visual design with language and local culture . The front of this work were typical cultural drawings of Banyuwangi, such as blangkon (traditional hat) or barong. Interestingly, these images were packed in the form of three-dimensional (3D) animation. The gemelaring writing which was means 'continue in proceessing to be success' adorned the front of the t-shirt above of 3D image. In the back of the t-shirt, there was Using Ngewod Selawase writing which means Banyuwangi’s language would not die forever. "Its goal for all ages, both children and the elderly, so we make good designs for all ages," added this 4th semester student.
So far, the Kobong Glow in the Dark had been ordered by many people. This t-shirt also had partnered with several distro and clothing agents in Rembang, Tuban, and Pasuruan. It was started with 10 million from Dikti’s fund, nowadays, its profit reached six million. It's not an easy thing to create a work that was sold as it was now, they need up to five refinements. "We make first, then there is suggestion from the buyer, we fix it again, more than five times," Robby told.
Related to marketing strategy, Robby admitted they utilized by using all social media, such as Blackberry Messenger (BBM), whatsapp, line, and Instagram account of Kobong Glow in the Dark @kobong-gemelaring. The team consists of five students of Indonesian Language and Literature Education Department they were Robby Cahyadi, Rosidi Hadi Siswanto, Rani Rahmawati, Dewi Larasetiani, and Risnawati. Although not all of them from Banyuwangi, but they worked around it by using the Osing language dictionary to support their ability in learning the Osing language, thus enriching the vocabulary in making t-shirts. (Naz)