For several times, Alumni and Entrepreneurship Development (PKMA), Student Bureau University of Muhammadiyah Malang (UMM) cooperated with Pizza Hut Delivery (PHD) and Radio Puspita FM held Entrepreneurship Day on Monday (1/10) at BAU Hall. This event is intended to share the experience about entrepreneurship especially to the students who run businesses.
Creative Director of JCK Enterprise Christofel Angelo shares his experience in branding product. “Branding is not about display, packaging, etc. It is about the character that you want to introduce to public”. Basically, many entrepreneurs misunderstand the meaning of branding. That’s why many of them face bankruptcy.
Christofel explains that an entrepreneur needs to set a good plan, what to do, conduct a research and product testing. This is important to target consumers. Having a career in marketing consultant, sales and online, Christofel emphasized that media social is a great media for marketing. “All you can do is promote your products neatly and use your social media maximally”.
This guy with glasses conveyed that students should run business just because it is booming among milleneals. The things that are famous quickly will surely disappear in short time. The Head of PKMA UMM, Fien Zulfikariyati revealed that this event is a place for students to learn about entrepreneurship. “There should be a space for students to sharpen their competitiveness in business. This kind of forum is absolutely needed to hold”. (lus)