|Aprilia Devi Anggraini S.pt, M.sc was explaining the material. (Photo: Special)|
Cassava had become an abundant commodity in the Banjarsari Village, Malang Regency but the knowledge about product marketing was still a problem. This potential that should have been able to be raised was initiated by the 94th Work Program (KKN) of the University of Muhammadiyah Malang (UMM) to hold a training on the use of social media as a marketing tool, Tuesday (27/7).
This training was one of the programs created by the Economy and Entrepreneurship division (KWU) of the UMM KKN 94 group. This one-day training invited one of the lecturers from the Faculty of Agriculture and Animal Husbandry (FPP) from UMM, Aprilia Devi Anggraini S.pt, M.sc as a speaker. Aprilia caught that the potential of cassava processed in the form of this tape (cassava fermentation) could increase sales through social media.
The training was begun by giving tips and tricks on product development such as packaging, labels and innovations of processed tape variants. Then, it was continued with a general explanation of social media which was commonly used as marketing media. After explaining social media, participants were immediately invited to practice how to use social media for online marketing.
Our target was the Women Farmers Group (KWT), PKK members, and entrepreneurs. "Previously, there was often marketing training, but this is good because it teaches directly how to sell on Facebook. The challenges, there are still many people who do not understand how to use a mobile phone and operate social media, "said Solikha, head of the Women Farmers Group who was one of the participants.
"The products actually are appropriate with superior commodities expected by the community. Precisely, we help to train in marketing through social media. In addition, we also assist them in the packaging process and include the product logo so that it has a higher selling value than before, "said Dhiva, the chief executive of the training.
Many ways were done to develop this cassava tape business. Unfortunately, so far the marketing process had not been able to raise a significant income. "This tape is a processed home industry. Usually, every tape outlet sells products in quintals to several cities such as Tulungagung, Blitar, and Batu. Hopefully through social media can increase sales, "explained Dhiva. (Win)